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Finish Line?   9 comments

Do you set business goals as a writer? What are they for the 4th quarter, and have you started planning 2021?

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Goals are Good, but….

Writing is still a side gig for me, so I’m not treating it like a corporate takeover. My goal has always been to make my books profitable, but it was a long-term goal, not something to be focused on down to the quarter.

Last Quarter was Good, but….

They always say the secret to selling books is to write the next book and that appears to be true. My ongoing series, Transformation Project, sees an uptick in buys and reads every time I publish the next book in the series. The last two books paid their initial costs in their first quarter of publication. Yay! That felt good. The entire series is in the black with minimal marketing.

My fantasy, Daermad Cycle, has a different profit profile. The Willow Branch was published in 2014 and it wasn’t until 2019 that it finally paid for its publication costs. But now it’s making a profit and the reads are good. Mirklin Wood is slated to pay for itself this year. I’m starting to feel like it will be worth it to write the third book “Fount of Wraiths” because it’s fairly obvious from the read pattern that once they read The Willow Branch, they read Mirklin Wood. These being fat fantasies, it takes them a while, but it is happening, so completing the third book is making financial sense as well as creative sense now.

It gives me hope that if I publish the next book in What If Wasn’t series, it will get some attention on the first book, Red Kryptonite Curve. Sometimes, a book just doesn’t sell and you don’t know why. This is a new genre for me – Young Adult/New Adult — so I might not know how to market it right. But, I learned how to do the other genres, so I’ll learn this one too. But maybe I just need to publish the next book. And I’ve learned from Daermad Cycle that a book can take a long time to catch on and then you don’t really know why it does. “Dumpster Fire” will launch October 20. Today’s article acts as a cover reveal.

Maybe someday I’ll have long-term goals and quarterly reports, but currently, those live in my “real” job and my ‘next goal” is to publish the next book — at least one per year (Covid has made 2020 especially productive — there had to be a bright side to the whole country being in the timeout corner. Even teleworking full-time, I had a lot more time to write.

Here’s hoping that 2021 sees a return to normality.

Posted September 21, 2020 by aurorawatcherak in Blog Hop

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