Archive for the ‘#bookmarketing’ Tag

What Tools Do I Use?   4 comments

October 9, 2017 – My favorite business resources.

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“Real” businesses have resources and business plans. For my husband’s maintenance company, the resources are, largely, his skills and licensing, his truck, and a Google ad. He asks me to do flyers for him occasionally and he has his business card pinned in places where people might be looking for companies that do maintenance. Above all, he tries to treat his existing customers well so they will keep calling him and let their friends know that he does good work.

Image result for image of writers resourcesA lot of people feel authors are not “real” businesses. I struggle with this concept too, because although my books (mostly) pay for themselves, I’m investing my own money in getting them going. Still, I am a business … or my books are. What resources do I have and use and which are my favorites?

First, there are the resources I really can’t stand. Twitter. Ugh! But it does sell books, so …. I am marginally less turned off by Facebook, but …. It’s not that I hate the people I interact with on social media. I actually enjoy interacting with fans and friends when there is interaction. It’s that I hate the time sucks both represent. But they are necessary for marketing books in this day and age, so ….

Amazon is probably my most useful resource. KDP allows some promotion and, hey, self-publishing is the greatest resource an independent author has. I try to ignore the exclusivity required of KDP. I would like to be all over the self-publishing spectrum, but I’ve discovered it is harder to sell books that way than it is to be exclusive to KDP. If I ever have a book that doesn’t sell through Amazon though ….

Anthologies are a great resource. Rather than look at them as time sucks and distractions, I see them as marketing tools. Write a short story, get it accepted into an anthology and sometimes other authors’ fans will discover you next to their favorite author and now you’ve made a few new fans who might come buy your full length books.

Thunderclap.it – I don’t have a big advertising budget. I have to do it myself with limited funds. I’ve built my social media network up to 18,000 now, but with Thunderclap.it, I can borrow the social media networks of hundreds of other authors and market my books to many, many more potential readers than I can alone. All it requires is that — ugh — time-sucking interaction. But it’s worth it.

My local writer’s guild. I get great ideas from them because some of the writers there have been self-publishing for decades and know a thing or two about how to market in ways I have never even thought of. And, we hold our monthly meetings in a local art gallery, so it’s a visual feast as well.

That’s probably about it. I could list a bunch of little stuff, but those are the big resources that I use.

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