Whatever Sticks to the Wall   8 comments

Does anyone do cover reveals as part of your publicity for a new book? Do they work anymore?


1. Link your blog to this hop.

2. Notify your following that you are participating in this blog hop.

3. Promise to visit/leave a comment on all participants’ blogs.

4. Tweet/or share each person’s blog post. Use #OpenBook when tweeting.

5. Put a banner on your blog that you are participating.

<!– start InLinkz code –>

<div class=”inlinkz-widget” data-uuid=”876732c513a843ea9c2c030d921aa29f” style=”width:100%;margin:30px 0;background-color:#eceff1;border-radius:7px;text-align:center;font-size:16px;font-family:’Helvetica Neue’,Helvetica,Arial,sans-serif”>

<div style=”padding:8px;”><p style=”margin-bottom:15px;”>You are invited to the <strong>Inlinkz</strong> link party!</p>

<a href=”https://fresh.inlinkz.com/p/876732c513a843ea9c2c030d921aa29f” target=”_blank” rel=”nofollow” style=”padding:5px 20px;background:#209cee;text-decoration:none;color:#efefef;border-radius:4px;”>Click here to enter</a></div></div>

<span style=”display: none;”>http://a%20href=</span>

<!– end InLinkz code –>

WordPress Shortcode

[fresh_inlinkz_code id=”876732c513a843ea9c2c030d921aa29f”]

Unique URL


What Works and What Doesn’t

Cover reveals can be a great marketing tool. At least they were when I first started publishing eight years ago. Admittedly, I had a really pretty cover and that drew a lot of attention. Some of my later covers are just as pretty, but I have to admit the cover reveal — like so many other marketing ideas — is a hit-and-miss thing. Timing is everything and sometimes you just can’t time the timing right.

Wrapped in Plain Vanilla

I like the strip tease. Wrap my cover in a plain vanilla wrapper, publish the blurb, and ask people to tune in for the slow-motion reveal. I start about a month before I publish the book by announcing the cover is ready and then a week later I offer the hidden cover. Then a week later, over a period of about one week, I reveal it bit by bit. Then I start publicizing the publication date for the book, using the cover as the avatar.


I do notice a bump in activity on my blog and occasionally a few sales of earlier books in the series or a bump in reads. So I know it has an effect, but it’s hard to quantify. Like so many things, cover reveals seemed to have changed during covid — it’s now harder to get attention. Maybe it’s because my series has an ongoing pandemic and people are done with pandemics. On the other hand, a reader sent me a note recently that complimented me on a pandemic with real consequences rather than what real life has provided. So it’s hard to know what effect cover reveals have on early sales in this era. I’m still going to do one if I ever get the next book finished.

Why? Because it worked in the past and I’m hoping things will return more to normal in 2023. We’ll see.

8 responses to “Whatever Sticks to the Wall

Subscribe to comments with RSS.

  1. When 8 million fewer people a year were self published “authors” a lot of marketing aspects were easier and more easily quantifiable.


  2. I think it started to get harder to get attention before Covid hit, but the Covid period amplified it.


  3. I do enjoy that bit, where the cover is revealed bit by bit over time until you get to see the whole thing. Fun. @samanthabwriter from
    Balancing Act


  4. Maybe it is a good idea to reveal a little bit of the cover over a period of time, but as Phil says, there’s too many cover reveals now and the impact has lessened somewhat.


What's Your Opinion?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


Nada como tus ojos para sonreir

Lines by Leon

Leon Stevens is a poet, science fiction author, and composer. Writing updates, humorous blogs, music, and poetry.

Valentine But

Books: fiction and poetry

Faith Reason And Grace

Inside Life's Edges

Elliot's Blog

Generally Christian Book Reviews

The Libertarian Ideal

Voice, Exit and Post-Libertarianism


Social trends, economics, health and other depressing topics!

My Corner

I write to entertain and inspire.

The Return of the Modern Philosopher

Deep Thoughts from the Shallow End of the Pool

Steven Smith

The website of British steampunk and short story author


a voracious reader. | a book blogger.


adventure, art, nature, travel, photography, wildlife - animals, and funny stuff

%d bloggers like this: