It’s a Business   9 comments

May 2, 2022

What did you do with your first book “paycheck?” (Thanks for reminding me of this idea, Richard.)


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Where have I been?

First, I want to apologize for being absent the last few weeks. My husband had trade shows and I was helping. I just couldn’t get my act together for the blog. And our kitchen ceiling sprang a leak last week, so…yeah. Life got in the way.

I Reinvested

I know, so boring, but truthfully, I try to approach this venture as a business. The Willow Branch owed me money that came from my paycheck and it was tempting to go spend it on a nice lunch or celebratory dinner, but that would just mean the book still owed me money, and I had less money to invest in making the book profitable, so I reinvested those first earnings into advertising. Two years passed before The Willow Branch had paid back its initial investment and then I took my husband to a celebratory dinner courtesy of the book paid for from actual profits.

I know, so capitalistic! But with each subsequent book, I’ve gotten better at marketing until now the books generally pay off their initial investment within three-to-six months of publication. It’s still a hobby, but it is a hobby that pays for itself because I treat it like a small business.

Posted May 2, 2022 by aurorawatcherak in Blog Hop

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9 responses to “It’s a Business

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  1. Once you get paid, anything, it becomes a write-off. Disposables like paper, print cartridges, pens, percentage of internet, ISBM costs, advertising. Profitability is actually what’s recoupable, not just sales. Just like those trade shows.


    • That only applies if you make enough money at your money job to itemize deductions. When my husband semi-retired to start his own business, we stopped being able to itemize, so none of those expenses are write-offs. We miss the bar every year by a few thousand dollars of income.


      • Your SE and Schedule C allow it, even if you make Five grand. You just can’t lose money every year forever. My 1040 isn’t itemized, either, but my 1099 income sure is.


  2. Glad to see you back, Lela. I was worried about you.


  3. Welcome back. Profit is an elusive beast, to be savoured once everyone else has taken their cut.


  4. I view writing as a hobby too. I expect nothing from it, and so it’s a bonus when somebody actually does buy one of my books.


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