It’s a Business   9 comments

May 2, 2022

What did you do with your first book “paycheck?” (Thanks for reminding me of this idea, Richard.)

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Where have I been?

First, I want to apologize for being absent the last few weeks. My husband had trade shows and I was helping. I just couldn’t get my act together for the blog. And our kitchen ceiling sprang a leak last week, so…yeah. Life got in the way.

I Reinvested

I know, so boring, but truthfully, I try to approach this venture as a business. The Willow Branch owed me money that came from my paycheck and it was tempting to go spend it on a nice lunch or celebratory dinner, but that would just mean the book still owed me money, and I had less money to invest in making the book profitable, so I reinvested those first earnings into advertising. Two years passed before The Willow Branch had paid back its initial investment and then I took my husband to a celebratory dinner courtesy of the book paid for from actual profits.

I know, so capitalistic! But with each subsequent book, I’ve gotten better at marketing until now the books generally pay off their initial investment within three-to-six months of publication. It’s still a hobby, but it is a hobby that pays for itself because I treat it like a small business.

Posted May 2, 2022 by aurorawatcherak in Blog Hop

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9 responses to “It’s a Business

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  1. Once you get paid, anything, it becomes a write-off. Disposables like paper, print cartridges, pens, percentage of internet, ISBM costs, advertising. Profitability is actually what’s recoupable, not just sales. Just like those trade shows.

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    • That only applies if you make enough money at your money job to itemize deductions. When my husband semi-retired to start his own business, we stopped being able to itemize, so none of those expenses are write-offs. We miss the bar every year by a few thousand dollars of income.

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      • Your SE and Schedule C allow it, even if you make Five grand. You just can’t lose money every year forever. My 1040 isn’t itemized, either, but my 1099 income sure is.

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  2. Glad to see you back, Lela. I was worried about you.

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  3. Welcome back. Profit is an elusive beast, to be savoured once everyone else has taken their cut.

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  4. I view writing as a hobby too. I expect nothing from it, and so it’s a bonus when somebody actually does buy one of my books.

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