Soup to Nuts   2 comments

March 26, 2018 – Being the CEO. How do you handle all the tasks you must juggle in this writing/publishing world? Do you hire out certain tasks? Why or why not?

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Badly? Sometimes well? See all the balls in the air? Ignore the ones on the ground!

I am a hands-on author/publisher, involved in pretty much all aspects of publishing my books.

Willow Branch Blue White Recreation CoverOf course I write them. I guess there are really popular authors out there who have a team who does their writing for them. I’m not that popular.

I edit my writing. It’s not that I don’t use an editor or don’t think they have value, but the cleaner your manuscript is before you send it the beta readers and then an editor, the better. It saves money, headache and heartache.

I read the beta comments and incorporate the changes they suggest … if I agree with them. It’s the same with an editor. Ultimately, it is my book and I don’t always take suggestions because sometimes what is suggested is not what the story needs or it clashes with who the character is.

I design my own covers. That was a financial choice with my first book The Willow Branch. My daughter, an artist, designed the original cover and then ran off to “join the circus” (she’s a traveling musician). She wasn’t available for my second book Life As We Knew It and I “hired” an artist friend of hers who would work for blueberries and moose stew. Then I had a catastrophic computer failure and I lost all of my cover images. My daughter’s friend was busy with school, so he showed me how to use the software he used and I taught myself cover design. I already knew typography from my journalism experience. I think I’ve gotten pretty good at cover design. I do as good a job as the cover mills that risk cover clones and I fulfill my own personal standard of designing a cover that suggests what’s inside the book.

lifeasweknewitI’ve gotten so good at formatting that I’ve now been paid by a few people to do it for them.

How do I do it all? I set deadlines for myself and I try to hold myself to them. I post them to the Sticky Notes feature of my laptop so I am harassed by my own work ethics whenever I log on to play a video game. I’m not always successful — sometimes the video game wins — but I keep trying. I promise myself a break right after I upload the book to Amazon and Createspace and the last couple of books, I’ve kept my promise to myself.

When I have extra money … like, when the books have a good week … I spend the money on advertising. I lack the resources to reach hundreds of thousands of people and some advertisers do a much better job of creating advertisements than I do.

 

2 responses to “Soup to Nuts

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  1. Clever girl for being able to format and design your own covers!

    Like

    • Cover design with digital software is just a collage method. I’m a photographer, and I trained in how to do ads in college, so I am really just bringing those skills to the table. I’m not really an artist, but today, you really don’t need to be … unless you have something really specific you want to do … which I keep finding a way around.

      Liked by 1 person

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